The cardinal rule of wearing men’s cologne is this: Don’t drench yourself. You may love, love, love the fragrance you’ve chosen and want to share it with the world, but the world may not have the same enthusiasm for it. Actually, the world may prefer (and usually does prefer) you enter and leave a room, leaving just a hint of fragrance in the air. And because some colognes tend to become stronger over a period of time, this can be hard to do with some colognes. So it’s a good idea to use small amounts of a fragrance at first and work up to a level of scent that’s appropriate. This is especially important in the business world. Remember that a scent that’s right for a night out with your significant other may not be appropriate for the boardroom. While there are really no hard-and-fast rules about applying cologne, it’s most common to apply them on the neck area, just behind the ears, as well as on the inner parts of the wrists and elbows. So here are some checks to keep in mind: • Avoid “splashing” your cologne. It will really overpower you and everyone in your vicinity. • Control your application by using a spritzing bottle. Even if you purchase your cologne in a usual bottle, transfer it to an atomizer bottle to distribute scent easily. • If you are applying cologne from a regular bottle, take one finger and press it against the opening of your bottle, and then tip it over gently. • Apply to these main points: inner wrists, behind the ears, or near the neck glands. Don’t try to use it randomly over your body, but just two or three points that you personally find best. • Apply to your chest. The scent will last longer as it will be covered by your clothing and chest hair. • Don’t spray the cologne into the air and then walk through the mist, letting it settle on your hair and shoulders. It’s bad idea because most of it actually settles on the floor and only small percentage ends up on you. • Don’t apply cologne to your clothes. The scent my last longer but it could stain and ruin your clothes. • Spray cologne from a distance of around 15 centimeters (5-6 inches) from your skin. • Be sure not to rub the skin after you spray or dab on your cologne. This is said to alter the scent significantly. • Maximize the life of your bottle by storing it away from light. Stash it in a drawer or cupboard in a cool, dry place for it to last its longest. • Your fragrance will last longer on an oily skin so it’s a good idea to apply moisturizer or some other unscented oily applicant before applying cologne. • Make your fragrance last longer by using a coordinating shower gel or soap by the same brand, and an unscented aftershave and moisturizer so there’s no competition with your scent. • Experiment a little with your choices and don’t get stuck in a rut. New fragrances are released every year, and it’s worth taking advantage of cool new colognes and switching it up a bit.